Concept to Creation
Melbourne Spring Fashion Week and Southgate Melbourne


As part of Spring Fashion Week, Concept to Creation was an outdoor exhibition presented along the Southgate promenade. The exhibition detailed the works of seven of Melbourne's most innovative designers; including Dom Bagnato, Gwendolynne, Richard Nylon, Feathers, Nicolangela, Tettmann Doust and Matcho Suba. 

Concept to Creation provided an insight into the inspirations behind each designer’s Spring-Summer 2014 collections, as well as the unique ethos behind their overall brand. The exhibition design cleverly wove its way into the bustling city thoroughfare, creating a experiential and interactive space.

Client: Southgate Melbourne

The Weekly Review

Photographed by 
Charle Payne